My honest recommendation (not hedged)
For the next 6–12 months:
WordPress (Thrive) is the canonical home Email is secondary and supportive Simplicity > optionality Focus on business trust, not audience scale
That points to:
Beehiiv becomes relevant only if:
KAW turns into a true audience product
advertisers come to you
or you want passive monetization without selling
You’re not there — and may never want to be.
This Spark is based on publicly shared experiences and patterns across time—not paid placement, sponsorship, or promotion.
If this helped you discover something new, you’re exactly who Spark is for.